An Unfiltered Conversation with Ludwig Ahgren | Money, Addiction, and Quitting YouTube

…i talked to a lot of streamers they're wildly successful they make a ton of money they have like everyone's dream job a lot of the times they're depressed i also see a lot of people who…filler · filler

…goal of get more rich and the question i always ask is why what i've realized and i'd like for the record yeah while i have you two here yeah because you guys are serious you know…proper use

…i thought i get you there crocs just added uh croc boosts to their line and they're just like they're three inch soles that's smart that's gonna be a thing it is a thing that's what i'm…filler · filler

…bateman not the best guy but a good hairstyle great fantastic hairstyle yeah i rich i mean not like to make them rich but like so that they they would be able to like share in the…filler · filler

…a good hairstyle great fantastic hairstyle yeah i rich i mean not like to make them rich but like so that they they would be able to like share in the success that i was having because…filler · filler

…i mean not like to make them rich but like so that they they would be able to like share in the success that i was having because like i can't have them share into the ludwig…filler · filler

…so that they they would be able to like share in the success that i was having because like i can't have them share into the ludwig youtube channel because it there's not so much work they…filler · filler

…it got successful it's having a lot of success we saw as far as i i've always thought like for subscriber numbers or patreon numbers or members on youtube now i've i've always thought it's just better…filler · filler

…members on youtube now i've i've always thought it's just better to put it out there because it's like those are the people who are giving you the money i don't think it's weird for them to…filler · filler

…them to know how many people there are and how much you're making from it i don't feel like i want to hide that and be like i'm not i've never i would never want people to…proper use

…and how much you're making from it i don't feel like i want to hide that and be like i'm not i've never i would never want people to think i'm lying about how much i'm making…quotative · filler

…i would never want people to think i'm lying about how much i'm making to make it seem like i'm making less i would rather they just know the number and not a flexible i think it's…proper use

…i'm making less i would rather they just know the number and not a flexible i think it's like uh with with twitch prime a lot i saw that happen it was like hey i have this…filler · filler

…flexible i think it's like uh with with twitch prime a lot i saw that happen it was like hey i have this free five dollars i can give someone i i shouldn't give it to the…quotative · filler

…valid thought to have but i think for the most part it wouldn't deter someone if they just like it it's five dollars they don't feel that bad in the same way that you wouldn't feel bad…proper use

…five dollars they don't feel that bad in the same way that you wouldn't feel bad if you're like well i can't buy netflix i don't want to give them another you know i i think i…quotative · filler

…them another you know i i think i think people are able to compartmentalize that yeah it's not like uh like a hey i like these guys take my money i think they receive the value back…filler · filler

…you know i i think i think people are able to compartmentalize that yeah it's not like uh like a hey i like these guys take my money i think they receive the value back and i…filler · filler

…think i think people are able to compartmentalize that yeah it's not like uh like a hey i like these guys take my money i think they receive the value back and i think that's proven because…proper use

…and i think that's proven because it's been at a high number for a while and it's not like there's insane turnover if if they didn't get the value then you would see a lot of people…filler · filler

…people fall off and that's been something i've been trying to do with youtube members as well it's like look give the value to people who give you money which is something i feel like streamers uh…quotative · filler

…well it's like look give the value to people who give you money which is something i feel like streamers uh miss yeah i don't know man i talked to a lot of streamers and uh dude…proper use

…times they're depressed they're wildly successful they make a shit ton of money they have the dream job like everyone's dream job but maybe they have a dip in numbers one month but maybe it lasts for…proper use

…then you're not gonna be happy long term and i realized that after the subathon because i was like super happy super peak happiness i i got the most subs anyone's ever had ever i was like…filler · filler

…like super happy super peak happiness i i got the most subs anyone's ever had ever i was like dope i cried from joy and then i thought from then on i was gonna be the biggest…quotative · filler

…across the hosts and then we have a producer and editor who are also cut in to just like a rev share of the patreon uh man it's just different buckets right it's kind of how i…filler · filler

…got you got your your relationship you got family you got work uh and then you got maybe like a broader one which is the value you're adding back to community or or you know people around…filler · filler

…at least in the streaming world from my expertise of of what i've seen from my friends it's like they got one bucket and it's average viewership and that bucket is not in their control they don't…filler · filler

…they don't hold that so they need more buckets and that's what i tell them every time it's like you know do do something else like do what else do you what what else do you want…quotative · filler

…more buckets and that's what i tell them every time it's like you know do do something else like do what else do you what what else do you want to do and you have the resources…proper use

…mean the the company i run and it doing well and the people there liking what they make like just yesterday right before i came here my voice might sound like i ran uh a valorant tournament…filler · filler

…people there liking what they make like just yesterday right before i came here my voice might sound like i ran uh a valorant tournament uh and that was it was two days long it was run…proper use

…makes me the happiest did you make money with chess boxing by the way no no i lost like a hundred k i think yeah it costs 15 million if you want to run a chess boxing…hedge · filler

…you say yeah we're doing this look at this this is the thing we're doing then they'll be like oh yeah that did really well i'll pay for that great example well okay i would argue their…quotative · filler

…would argue their business model isn't isn't maybe the best and i think they've realized that i don't like personally the payperview model it makes a f ton of money yeah i just don't like it actually…proper use

…i don't like personally the payperview model it makes a f ton of money yeah i just don't like it actually from like a viewership standpoint i like having the biggest cultural impact anyone's able to watch…proper use

…the payperview model it makes a f ton of money yeah i just don't like it actually from like a viewership standpoint i like having the biggest cultural impact anyone's able to watch it but i'll give…filler · filler

…a f ton of money yeah i just don't like it actually from like a viewership standpoint i like having the biggest cultural impact anyone's able to watch it but i'll give you an example i did…proper use

…while i have some sort of value to offer to viewers making the largest cultural impact you know like make makes something people care about and i just make stuff i like and at this point what…filler · filler

…largest cultural impact you know like make makes something people care about and i just make stuff i like and at this point what i like also other people like but i think what happens is you…proper use

…makes something people care about and i just make stuff i like and at this point what i like also other people like but i think what happens is you get older and then your tastes are…proper use

…about and i just make stuff i like and at this point what i like also other people like but i think what happens is you get older and then your tastes are a little out of…proper use

…then your tastes are a little out of style or out of date and then the things you like aren't necessarily what's also being mass viewed but for this moment we're still there we want to be…proper use

…right ideally yeah ideally i don't care personally about getting more money or more capital so it's not like my primary motivator my primary motivator is creating a company that will last 10 years after me yeah…filler · filler

…yeah uh think i have a big fing ego and it's not something i'm proud of i don't like that aspect of me but it's also what drives i think a lot of confidence in maybe decision…proper use

…that we're seeing matt pat tom scott or all these other youtubers quitting i think it's because they like me saw all these youtubers fade into obscurity get youtube video essays about how they died and have…filler · filler

…in your own way and i really respect matt and tom for doing that i look i don't like talking shit i've i've said sonny v2 is my least favorite youtuber i understand why people watch the…proper use

…not as big and then prey on their downfall and and i thought that was just kind of like a sh thing to do it's a lot of negativity and it preys on negativity and uh and…filler · filler

…the thing that was working and he's still making stuff and he said in the video i think like hey some people might say you fell off after i do these new projects if they don't work…filler · filler

…the case of tom scott was you know dude it's a really fucking good question and i felt like shit about it because mogul mail started blowing up and the videos were doing very well better than…proper use

…very well better than uh my main channel for for a period uh i was watching that yeah like every single it's funny uh it also drew a very different audience than the main channel yeah i…filler · filler

…different audience than the main channel yeah i think it drew uh an older audience and then also like a more maybe analytical or or behind baseball whatever you want to say uh audience and so it…filler · filler

…uh audience and so it was it was fun to make it for those reasons did well i like the crowd that watched it however you're right it was conflicting because i would just have to fucking…proper use

…it was conflicting because i would just have to fucking sit there on twitter or reddit and be like what shit happened today what drama's going on and i didn't like that i didn't like doing that…quotative · filler

…on twitter or reddit and be like what shit happened today what drama's going on and i didn't like that i didn't like doing that because it also didn't even feel like genuine like why do i…proper use

…and be like what shit happened today what drama's going on and i didn't like that i didn't like doing that because it also didn't even feel like genuine like why do i need to talk about…proper use

…going on and i didn't like that i didn't like doing that because it also didn't even feel like genuine like why do i need to talk about e girl drama i don't why does anyone need…proper use

…and i didn't like that i didn't like doing that because it also didn't even feel like genuine like why do i need to talk about e girl drama i don't why does anyone need to hear…filler · filler

…the end of 2023 you probably didn't watch mogul mail because there weren't many uploads i uploaded maybe like a dozen times in the last few months because i wanted to make sure if i was talking…hedge · filler

…why i i kind of backpedaled for those reasons but then now i'm at a point where it's like well fuck now i'm not even using the channel right and it is my job to upload youtube…quotative · filler